Content Writing vs. Content Marketing What’s the Difference?

The differences between content writing and content marketing shouldn’t be confusing. They are easy to clarify.

If content marketing is a topic, content writing is a sub-topic.

What Is Content Marketing?

Content marketing is a type of marketing that use content — videos, written content, audio, or images — to create awareness about a business. 

For instance, creating content for social media is an example of content marketing. 

What Is Content Writing? 

Content writing is one aspect of content marketing that focuses on writing. 

Content marketing is like a big institution. Some offices are dedicated to creating videos, while others focus on using sounds for podcasts. Some offices are creating images in the form of flyers, infographics, and slides. 

Another area is dedicated to every form of writing — that is content writing. 

Examples of content writing are:

  • Content for websites
  • Blog posts
  • Product descriptions
  • Email campaigns
  • Keynote speeches
  • Social media posts
  • Email newsletters

Examples of content marketing 

Using any form of content to market a product. These can be

  • Videos 
  • Images 
  • Podcasts
  • Infographics
  • Everything mentioned under content writing, such as speeches, blog posts, or articles.

The Similarities Between Content Writing and Content Marketing 

Content marketing and content writing go hand-in-hand. It is like asking for the similarities between a car and its engine. They are under the same umbrella and function together.

A content marketer understands the audience and tries to create the best content to serve them. Writing is one of the ways he can do that. So, content writing can be part of the job of a content marketer, such as writing blog posts, publishing speeches, or sharing content on social media.

Struggling to come up with content writing topics? Check one of 15 ideas that are guaranteed to engage your audience

Difference Between a Content Writer and a Content Marketer

The job of a content marketer is broad. It involves creating all forms of content, either image, writing, videos, or audio.

A content writer is more focused on writing.

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