Nowadays, marketing is easy to start. Pay a few bucks, and you are ready to launch a campaign. The hard part is getting results like sales. So, it’s important to ask questions like, Should I hire an SEO consultant? Will it be worth it?
If you are a small business owner with a small budget, you have a difficult choice to make.
The amount you will spend on SEO ( and marketing generally) varies. The costs depend on many factors, such as your niche, target audience, tools, and competition. If you already have a website, what needs to improve? Or what are you doing wrong?
Yet, the investment in Search Engine Optimization or content marketing doesn’t pay off on day one or in one month.
Therefore, you need to really understand what you are getting into.
Take a deep breath. This article will explain all you need to create a Search engine optimization (SEO) strategy to bring more visitors and generate a great return on your investment in 6 – 12 months.
Read diligently. Along the line, you will understand why consultants charge their fees and why you might need SEO services.
The average salary of a freelance SEO consultant is approximately $5000 per month.
Let’s quickly talk about the job responsibilities of a consultant.
An SEO consultant is a professional who helps businesses to work on websites and content to bring more traffic. His overall aim is to ensure that the business websites get many internet visitors every month. He can also help with how the traffic can be converted to sales.
The work of a consultant can be complicated at times. However, it always begins with you and your business. The professional will try to know what business you run, your industry, how competitive the industry is, how much you want to invest in this, your goals, and how fast you want to start seeing results.
Remember, I said the aim is long-term. I mean 12- 18 months, but that doesn’t mean you won’t start seeing results in 6 months. And you should be worried about how long the results will last.
These are the responsibilities. But for a business owner, we are looking at:
So you are asking, should I hire an SEO consultant? Let me ask you this, do you have a background in content marketing, web design, and knowledge of SEO?
If you’re not, then you need to hire a professional.
Another problem is things aren’t as straightforward as they seem. You might hit a roadblock when
An experienced freelance SEO consultant knows how to get your website back on track as soon as possible so the traffic and sales don’t drop for too long.
And that brings us to the most question to ask.
The reward of SEO can be immense or phenomenal. The dividend can last for as long as your business exists. It might become extremely hard to beat you if you acquire a lot of backlinks (I am talking about 20k+).
Long term, if you build a lot of traffic, you can convert those to subscribers and create your email list. The list is yours, and you can sell products to them forever.
In the short term, much traffic can translate to many sales.
You want to invest in an SEO consultant for the following reasons:
A professional can observe trends and patterns. Then, when they create content or start working, they can create long-term results. You can command a great percentage of traffic now and in the coming years. f you build on what the expert has started, you can get the largest traffic share and remain an authority in your niche.
If you want long-term marketing results, you should hire an SEO expert.
A professional can bring lots of traffic and usually get the result faster. This is because they’ve been doing it for a while, which gives them the expertise. If things don’t work, they can adjust plans faster.
You can be good at a lot of things. However, you can’t be good at everything. o SEO consultant does SEO for a living. When you hire one, you give yourself the time to focus on other things in your business while the professional work on SEM.
SEM can be monitored in detail from traffic to views to conversion, unlike TV ads or radio ads, which even cost more. Hiring an SEO consultant can serve as a master class in learning SEO. Use tools like Google Analytics and Google Search Consoles to monitor what professionals do. Then learn how they do it.
Check for things like:
Soon enough, you will have a fair knowledge of how to get more traffic and more sales through SEO.
Most professionals don’t start with SEO as a service or have other skills that could mean a lot to your business. Some of these skills include:
I am a freelance SEO writer, but I started as a storyteller. I think of your website content as a story that gives readers a beginning, middle, and end. So they are hooked earlier and understand the solution.
Choosing the best SEO consultant is not an easy thing. There are so many agencies and professionals that it is difficult to know who to trust.
These are the questions to ask and steps to take:
Maybe you have started working on your SEO strategy but are not getting the desired results. It’s one of the reasons you should hire an SEO consultant because it is his job to figure out what you are not doing correctly.
Most likely, you don’t have a strategy in the first place. You don’t perform keyword research, create a content strategy, or work on your site architecture. You don’t plan on making a topic cluster, and you have a short-term plan, forgetting that Google or Bing will update their algorithm and your competitors are not sleeping.
You need one if you’re starting an online business and planning to have a website.
You can always message me if you need an SEO Specilists and want to take your marketing to a greater height.
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