You want to hire an SEO expert. This article covers everything you need to know.
Search Engine Optimization involves preparing a website from overall structures to page design to content creation, to ensure the pages can be indexed by search engines like Google and for the pages to rank in Search Engine Result Pages (SERPs).
Some business owners have the wrong impressions about SEO. They want to hire an SEO expert for the wrong reason.
Without SEO, it’s like trying to get your books into a bookstore, but you don’t know what the shop owners want. Search engines care about what they show to people, and you need to meet those requirements, or else they won’t put your website on the list.
Bad SEO is like a bookstore rejecting your books or putting them in a warehouse without displaying them on the shelf.
The responsibility of an SEO specialist is to ensure your pages meet the requirements to rank and convert visitors to buyers.
These are some of the things an expert can do:
Depending on your brand and goals, there are more things an SEO expert can do for you. The above list is the major areas they will start with. You can always create or adjust the job description based on your goals. Then, find an expert who can help you achieve them.
These are the things you need to know before you pay for professional SEO services.
I have no idea what you have heard or how dire your business needs sales, but if you need sales in a matter of four weeks or two months, SEO is not the best option for you. For most businesses with the right professional, it takes six months of actively working to get good results.
If you compare it to other strategies like ads and the time you start seeing results, SEO is more expensive. With ads, you can start seeing results in a few days, depending on your target. The only way you’ll get results in a few days with SEO is by investing in it before. That means your website has certain authority, and some keywords already exist on your website.
If you hire the best SEO professional, you should hire or create the best content too. This is a marketing strategy, and what will determine if people will come back or buy your product is what they see. A good website is like a bookstore that is easy to locate in town. No one will come back if the inside is empty, the books have the middle pages missing, or the books are badly written. Great content is the best and most important part of the puzzle.
Sometimes, your page will rank at the top, and other times, it will drop. This doesn’t mean your content is bad. There could be a hundred reasons for that. Search engine updates their algorithm periodically, and update often affects how pages rank.
No, you won’t become a professional in that period. But you will understand the fundamentals, which is enough to get you started with your career. And no, you won’t get the same results as someone who has been doing the same job for years.
Most people make the mistake of starting with SEO without a real tutor. This is possible. However, you need a person or place you can go to when you’re confused.
It took some of us years to figure certain things out. Some things come naturally now that I have practiced them so many times and seen results in real time. Even if I am writing an essay, it will be easy to rank it because my explicit mind already understands what I need to do. You can save time by working with the right person.
A professional SEO specialist will ensure your website pages can rank. A copywriter will ensure your pages convert visitors to buyers. You need to invest in other things like backlinks. Company A hires one SEO expert and one writer. Company B hires 4 specialists and 20 copywriters to create content. While Company A creates one post per day, Company B creates 10 posts per day. Both of them are doing things as professionally as possible. You can guess which company will get better results at the end of the year.
White hats focus on following the rules that keep your website safe from being penalized by search engines. Black Hats strategies use a couple of techniques that can make your website rank faster or better. But if you make mistakes or get caught by search engines for manipulating the algorithm, your website can lose all its traffic.
It’s hard to put a range to the cost of hiring an SEO expert. What you will pay depends on a few factors, such as:
If you’re praying per hour, the cost ranges between $15 to $40 per hour. Some professionals charge as high as $200 per hour.
I charge $15 – $27 per hour, depending on the job
And if you need to hire someone right now, you can reach me using the social media buttons at the bottom of this page (check the sidebar if you’re reading on a desktop for LinkedIn, Twitter, and Upwork icons,) the contact form above, or Hadehwrites @, gmail.com.
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