Online Marketing: 7 Tips If You Feel Overwhelmed

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Are you overwhelmed with online marketing? 

Firstly, there is too much information on the topic, and selling on the internet is becoming more competitive. Look at the number of business websites on Google’s SERP (Search Engine Result Pages) for a common keyword in your industry, and you’ll understand the level of competition. 

Besides, if you’re considering paid advertising, it might or might not work. 

527 million people used mobile browsers that block ads by default in 2019 — a 64% increase from the last edition of the report. (Blockthrough, 2020)

Hubspot

This means people hate to be sold to all the time. They don’t want it at all.  However, businesses are still selling, and you, too, can connect with buyers when you work with the right approach.

7 Tips If You Feel Overwhelmed With Online Marketing

If you’re an online marketer and aren’t sure what to do, look at these 7 tips. They are a good place to start your online marketing journey and easy to practice for beginners.

#1. Understand tools before you use them.

How many times have you understood tools and platforms before you use them? 

These include: 

  • Apps
  • Social media platforms 
  • Browser extensions 

Before you begin using any tool at all, learn about it. You are getting it for a purpose, and the only way to achieve that is to find how the device works. 

How does that platform work? What kind of people are there? What are their interests? 

Tips for online marketing

#2. Write or talk like a friend.

Who would you trust with your time and money? Your friend or a stranger? 

So when you are writing or selling, present yourself like a friend. This is the time to scrap the “we” and “they” in your copy for “I” or “specific names.” 

“We will listen to you” becomes “Ade, our head manager, will listen to you, and he has been doing this for 5 years.” 

It’s a lot easier to communicate with a person by not pretending to be a whole organization at a time. 

#3. Remember, your buyers hate stress.

At the beginning of this article, you read that people hate being sold to, right? 

Also, they hate going through a lot of trouble. They want to buy by using one button. They want to subscribe without any hassle. 

Instead of putting your mail into the sales letter, why not use a contact form. 

Instead of asking them to go to your DM before telling them prices, why not direct them to a page showing prices of all their options. Then with one click on the price, they can purchase without stress. 

Doing this allows buyers to choose easily. People don’t want to go through too much trouble for anything (especially if that involves giving out their money). They’re distracted by many things every damn time, from emails to pop-ups to social media. So you have to make their options easy.

#4. Don’t sell. Instead, help, teach or entertain.

They hate being sold to, but they love free stuff and being entertained. They love to stay in beautiful environments or where they can listen or speak freely. 

Give them free stuff. They will hang around. 

Entertain your buyers. They will like you. (You can read further on how to improve your likability).

Presenting yourself as an authority is important. Your buyers will remember you when they need your service. 

#5. Know your audience.

Understand who you want to sell to before posting, sharing, or selling anything. 

Who are these people? Can you feature them in your advertisements, posts, or content? 

Look at this ad for noodles.

I bet you remember it. 

Watch the video again. Now answer these questions: who are the people who like noodles? What do they want? 

The answers are “kids” and “poems.” Those things are in the ads. 

Can you do that? 

Of course, you can if you pay attention to your buyer’s interest. Who are they? Talk to them. Find out where they are hanging out. Eavesdrop on them. Then give them what they want to hear, and then they will listen to what you want to sell. 

Check 5 Key elements of a business plan

#6. Get attention 

Get that attention. 

That’s why people still argue that using sexual images will enhance sales. 

Steamy content does get attention, and depending on your target audience, it can bring deals.

In the world of online marketing, the one who gets the most attention has the upper hand to win. However, bad publicity will not give you sales or a reputation that sells.

The other factors that can make sales impossible are 

  • If they don’t like you or your product, point 4
  • If they can’t proceed to buy without hassle, point 3
  • And if you are not getting attention from the right people who can purchase, point 5

The last point above is when you target the wrong person because you didn’t “know thy audience/buyer.”

Imagine if the video ads above had included fathers and teenagers. Do you think it will still have the same effect?

Even if you use online marketing platforms in Nigeria or anywhere globally, your number one aim is to get lots of attention from the right people; the more, the better.

A lot of attention from the right people + likability + zero hassle to buy = a lot of sales 

What to focus on when trying to get attention 

  • Titles / first line
  • Cover images 
  • Controversial topics (this will lead to lots of discussions, but be careful, so you don’t attract backlash instead of sales) 

#7. If all else fails, entertain or engage. 

Online marketing can be successful if the strategy entertains or engages. “This is so delightful to watch” is not a mere compliment. That’s another way of saying, I love this so much and I can give you my money if you want to sell something helpful. 

You have a chance to plug in what you sell once people start coming to you.

You might bring industry experts to talk about your products. Let people ask questions and give them answers that solve their problems. 

Of course, this strategy will not work if “the answer” is what you are selling in the first place.

But you can still apply this idea and talk about something that will interest or engage your audience. It might be unrelated to what you sell but engages your audience.

#8. Learn from what works in the past.

Learn from your predecessors and competitors. You can learn from any online marketing strategies that work, even if used ages ago.

So, find the template, learn from it, think of how to apply it in today’s world. Afterward, check the results. 

Read Local SEO for small businesses: Enhance your online presence & Get more sales in your locality

Use tools

#9. Use tools

Data and tools are available for use. 

Get them and use them to drive results faster. 

Some of the tools come with free or paid plans. So choose the options you can afford. 

Some tools that can help understand what buyers appreciate or what they are looking for

  • Buzzsumo 
  • Google trend 
  • SEMrush
  • Moz

For creating online marketing content 

  • Canva 
  • Buffer 
  • Google charts 
  • iMeme 
  • Adobe Spark 

#10. Improve and repeat what works.

Online marketing is a continuous and strategic game. It’s like casting nets into the sea. Of course, many fishes are in the river, but throwing the net at the right time, the right place, and with the right tools are all important. 

Sometimes, you get extremely lucky. You’ll often get sales because you follow principles that have worked overtime and doing so consistently. 

Further readings: